This is the question that is increasingly asked of us by Innovation and R&D Managers. #Go oObeya, is a systematic and holistic approach to balances the best product development methodologies, from Design Thinking to Agile, from Lean to Lean Start up, and apply them in practical innovation, avoiding them being used in a relatively "isolated" way. oObeya connects different elements to obtain an overall improvement, greater than that obtained by adding the improvements associated with the individual instruments.
