Considi supports its customers in designing their business model with the aim of increasing the target market, developing the sales network and defining the processes that support it.
Outlining the potential for improving one's business model in a customer-facing manner based on the concept of “customer benefit” is one of the highlights of the Business Consulting service. Indeed, the customer is no longer willing to buy products but wants to buy “solutions” to its problems.
Through careful, customer-oriented management, ad hoc solutions are designed together with end customers (or customer segments) to increase their market and, by extension, the supplying company's market.
Variable markets must be managed with flexible processes. A rigid structure with complex processes cannot respond quickly to market changes, nor be flexible in offering specific products or services. Therefore, through the reorganisation of processes in the Marketing & Sales area, it is possible to:
Finally, the sales and distribution network is the “touch point” closest to the customer. It is the actor that allows the market to perceive the strength and work that has been built upstream. Precisely for this reason, it is important for it to be aligned with the business strategy and be able to convey the brand's values and strengths to the market. As the market and the services offered by companies change rapidly, accompanying the sales network, retail or distribution network, towards a path of change management and customer management (from negotiation to customer retention) becomes essential to be always responsive and present in the market.
Last but not least, new technologies applied to the “sales” world can create a strong change in the way the sales network works. In order for the balance of this impact to be broadly positive, it is necessary to design the introduction of these new systems from both a technical and soft skills perspective.