Marketing & Sales

Close to the customer and responsive in a variable market

Considi supports its customers in designing their business model with the aim of increasing the target market, developing the sales network and defining the processes that support it.

Outlining the potential for improving one's business model in a customer-facing manner based on the concept of “customer benefit” is one of the highlights of the Business Consulting service. Indeed, the customer is no longer willing to buy products but wants to buy “solutions” to its problems.

Through careful, customer-oriented management, ad hoc solutions are designed together with end customers (or customer segments) to increase their market and, by extension, the supplying company's market.


Reorganisation of Marketing & Sales processes

Variable markets must be managed with flexible processes. A rigid structure with complex processes cannot respond quickly to market changes, nor be flexible in offering specific products or services. Therefore, through the reorganisation of processes in the Marketing & Sales area, it is possible to:

  • Create more value for customers
  • Increase the value-added time that the sales area devotes to “real” sales activities
  • Reduce Sales “Cycle Time” (Contact to Contract)

Finally, the sales and distribution network is the “touch point” closest to the customer. It is the actor that allows the market to perceive the strength and work that has been built upstream. Precisely for this reason, it is important for it to be aligned with the business strategy and be able to convey the brand's values and strengths to the market. As the market and the services offered by companies change rapidly, accompanying the sales network, retail or distribution network, towards a path of change management and customer management (from negotiation to customer retention) becomes essential to be always responsive and present in the market.

Last but not least, new technologies applied to the “sales” world can create a strong change in the way the sales network works. In order for the balance of this impact to be broadly positive, it is necessary to design the introduction of these new systems from both a technical and soft skills perspective.

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What we can do for your company: our Marketing & Sales services

Business Consulting

Let us design together a new market model that is based on the utility for the end customer

Retail & Distribution Network

We support companies in the growth of their sales network through the analysis of customer behaviour (customer experience) and the preparation of the sales network

Lean Sales

We teach you how to improve sales action, in terms of efficiency and effectiveness, and increase sales performance

Case Histories

Contact us now for more information about Marketing & Sales services

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    Our goal is to help increase business competitiveness through an industrial strategy that comes to life from high Lean training, operational excellence, digital and product innovation. A sustainable growth path thati benefits from the new technological opportunities of Industry 4.0.
    Via A. De Gasperi, 63
    36040 Grisignano di Zocco (VI)
    Via San Martino, 7
    20122 Milano (MI)
    Corso Martiri della Libertà, 3
    25122 Brescia (BS)
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    CONSIDI S.P.A. (BENEFIT SOCIETY) | Via Alcide De Gasperi n.63 - 36040 Grisignano di Zocco (VI)
    C.F./P.IVA 03948220284 | Share Capital: 1.000.000 euro i.v. | Registered in the commercial register of Vicenza number REA VI-307565