How to improve on commercial actions both in terms of efficiency and effectiveness.
Applying Lean principles to sales & marketing processes can give surprising results in terms of improvement in a company’s performance.
However, there has always been a sort of scepticism in applying Lean principles to Sales and Marketing themes because there is still widely a held belief that anything to do with these areas is more to do with the empathy and creativity of the sales and marketing people than with a standardised process similar to that of production.