This awareness will allow them to reconfigure their strategy and to be present in the market in a timely and consistent manner, pursuing the goals of anazienda innovativa, che utilizza le tecnologie per reinventare un proprio modello di business in which everything must become increasingly flexible and fast:
- The development of an offer increasingly geared to specific customer requirements based on data derived from their user experiences and extended by new functionalities or the performance of new services, thus intercepting the megatrend of product servitisation.
- Open Innovation, involving the entire value chain, from the supplier to the consumer, in a system in which each party actively participates in the different stages of the process, interacting with its own contribution for the improvement and completion of the services offered to the customer.
- The pursuit of operational excellence aimed at achieving the goal of a customised product while maximising the efficiency of the industrial production process.
- The decentralisation of decision-making through real-time information sharing at all levels and the attribution of responsibilities, so that these decisions shift to 'where things happen', realising with technological and digital tools the Japanese concept of the genba.
In other words, while the value of intangible elements such as organisation, skills and data increases, the role of material elements decreases.
