For years we talk about the centrality of the customer and about reducing waste in production and in the offices, but if we say that the sale is not only art but it is a process like every other (and must be treated accordingly), or that the conversion from ” contact “to” contract “depends on how much your value proposition meets the real needs of your customers and how the sale is under control, what would you think?
You might argue differently, saying that the activities of the seller is unique and magical and can not be bound by rigid patterns or seize the opportunity to optimize the sales process talking about the shape of your Sales Funnel and how you use it to track your performance.